Understand the potential of a new market

Narrow down your target market and tightly focus your product development efforts. NP Learning's Market Opportunity Assessment (MOA) is a thorough and factual analysis that produces actionable data for identifying 1 or 2 market segments for your product concept.

This stepwise program is a collaborative effort and begins with analyst interviews of key management personnel. A scoring model is created based on various value opportunity market criteria to various possible markets and a rank order of segments is created.

Each client's unique issues are taken into account to establish the appropriate scoring model, which includes some or all of the following topic areas:

• Overall Size of Market
• Market segment growth rates ranging from negative to slow to high
• Expected profit margins - negative, low, medium and high
• Level of Saturation (Number of competitors)
• Opportunity Window - Ease of Entry
• Strength of Suppliers
• Threats of Change
• Alternatives
• Unique Attributes - others as required and identified

This process usually takes 2-3 weeks, but timing could vary depending on client's specific situation.

Call (770) 598-1205 to learn more about how NP Learning helps companies zero in on their target market.